TORONTO - ITR, premier provider of workforce management systems, is pleased to unveil its new company logo, accompanied by several corresponding new product logos, to coincide with the launch of its revitalized website.

Designed by Michael Ball of Initiate Marketing, the logo features ITR's familiar corporate blue encircling the company's initials, representing the company's longtime brand characteristics: stability, loyalty and quality.

A gradient effect, from dark blue at the bottom to light at the top conveys an earth-to-sky  imagery, signifying the company's infinite potential and boundless opportunities.

ITR's brand promise, "workforce management made easy," remains an integral and recognizable component of the new brand identity. This message and the ITR initials continue to communicate the solidity and strength of the organization, but have been modernized through the selection of a contemporary font, while the lower case type exudes quiet, strong confidence.

"Although it was a difficult emotional decision to move away from our former logo, we are thrilled with our new look," said Tracy Parzych, CEO and President of ITR. "It's reflective of the positive transition and energy we, and our products, are currently experiencing, and is a very exciting move toward the future." 

In keeping with ITR's commitment to the environment, the new logo will be phased into the company's stationary, brochures and other printed material as existing supplies are exhausted.